New! Denver Beer Shampoo For Men
Denver Beer Shampoo – the cool, new entrant into men’s personal care market
It’s high time for great hair!
Is your hair dry and brittle? Do you spend extra time and water in giving shine to your dead hair with conditioner? Now save on your precious time & water with Denver’s beer shampoo which is formulated with goodness of real beer. Denver understands your concern and therefore introduces the age old technique to give your hair a total revamp from dry dead locks to strong, smooth & shiny hair.
DENVER, a leading brand in the deodorant and personal care space for men, has now entered the shampoo and hair care space with Beer Shampoo. Hair care has never been this simple. Denver Beer Shampoo is designed to fit into any scalp and conveniently turns bathing into an easy one-step process of cleansing and conditioning with a blend of naturally derived ingredients while also helping conserve water at the same time.
Availability of Denver Beer shampoo in single-use sachets of 7 ml priced at Rs 5 is another innovative marketing tactic that the company is confident will induce trials and help garner volumes. Other pack sizes include 100ml & 200ml bottles priced at Rs. 75 & 160 respectively.
Saurabh Gupta, CMO, Denver India says, “We used a consumer insight on beer as being good for hair to come up with a winning formula for a beer shampoo. Relying on our in-house R&D, we incorporated beer therapy into this simple-to-use shampoo which also has excellent conditioning properties. We are confident of the fact that we have a winner in Denver Beer Shampoo since it’s a great product, attractively packaged at a competitive price point. The retail trade has also so far been very receptive and sales are encouraging”.
Denver’s beer shampoo has been formulated incorporating all the goodness of the beverage including maltose, biotin, silica & magnesium which are great for hair care. Biotin prevents hair loss. Silica to add strength & volume to hair and makes it thicker, as it coats & repairs each strand of hair. Maltose in beer acts as a natural conditioner and also imparts natural volume.
Like men now women too seem to be receptive to the idea of using beer therapy that is credited for smooth and long hair. Women are more conscious about their hair and spend extra hours on shampooing and then conditioning their hair to achieve smooth, silky and shiny hair. With Denver beer shampoo they can now achieve all of it in just one step.
With this new product the company is targeting young college goers, and urban consumers within the age group of 16-34.Vanesa is looking forward to establish Denver Beer Shampoo as one of the key and top performing brands of the company in the next one year.